Ep 518: How To Build Online Credibility

Transcript

welcome welcome welcome it's Bruce Hill

from new skills in the you got my buddy

Daniel from hi M with

me and this segment is specifically to

help you and introduce you to an amazing

speaker um but what's fun about Daniel

is that he's not a traditional speaker

like you're not going to get a business

card from him that says professional

speaker um but he's created his own

stages he's helped a lot of people win

some really excited to introduce him to

y'all Daniel how you doing buddy I'm

good man I'm good I just tell people to

Google me that's a trick Google me okay

that's a flex let's let's let's do that

right now if I Google what am I typeing

in Daniel first last name high you can

do Daniel hivemind hence my name right

here Daniel hivm mind or you can do

Daniel Martinez Daniel esan Martinez I

come up I didn't even have to do all

that pops right up 100K months using

Hive M first hit that's pretty doctor

and then like the first oh you've got

every link on the first page gu you know

that that's why I say Google

me I want to be like you when I grow out

all right so someone who's hard it's not

hard it's not hard okay tell me what's

the secret the secret is doing stuff

like this that's why I do stuff like

this so you can be top of mine well no

it's um think think of the internet as

uh uncharted waters so how do you become

an uncharted waters is you create as

much replications of yourself on

uncharted waters that way people have

looked towards your direction they're

going to find

you that's a gy we're not even three

minutes

in I don't know that's a trick so let's

say uh someone's listening right now but

they're driving so they can't Google you

what would you want them to know um I do

land I speak I do a lot of stuff with uh

real estate um I have a CRM product I

speak I have students I educate I don't

know and I provide a lot of content out

there so if you go to any platform and

Google Daniel hive mind in that search

bar whether it's Tik Tok Instagram or

any other place like that you're going

to find me as well so no matter where

people consume content I'm there and I

may not have the biggest following but

I'm there time will catch up to me

eventually no matter where you are I'm

there he's ubiquitous he everywhere oh

Chapter 2: The Importance of Automation and Real Estate Journey.)

one fun fact so I met Daniel and a

mastermind we still tap in um um and he

was talking about hive mind he was

talking about automating before

delegating that's one of my favorite

lessons from you why is it important to

automate before you delegate so

technology I think right now is the best

time to become an entrepreneur there's a

lot of resources out there including

like especially AI is the big Hot Topic

right now but um if you can Outsource

and automate through systems and and

software you might not have to hire that

position so think of 20 years ago I'm

young you're you're you're a little bit

older than me but you're still young

young and in in all in all all but like

if you're born in the 9s or before 2000

you've seen the transition of technology

so think of everybody had to have an

appointment setter set appointments book

appointments now we have cenly stuff

like that to coordinate and uh operate

your schedule for you so as technology

gets better you can put in resources to

help organize and operate where there

was a person physically there doing it

now you can have

systems that's huge huge for that young

entrepreneur maybe you're I have a buddy

who wants to avoid um investors at least

as long as possible and if you're like

well I don't have the money right now to

hire someone I've never hired someone

before uh technology can help you do

that and of course I'm a little biased

but I do recommend High mind CRM for the

enterprising

entrepreneur

so I met you talking about high mind

talking about the CRM and using it to to

scale your business when did the

transition happen going into real estate

um it was always there Hy mine came

after so I started yeah I started doing

real estate five years ago I'm coming up

on my sixth year um Hy mind's only three

years old so I started doing real estate

first and then Hine came about so we had

the idea of

creating um there's different ways to

there's couple different reasons but

there's different ways to become popular

in your own little niche especially in

the real estate space and a lot of it

are clogged through different Avenues so

I wanted to create a different avenue so

I call it

like there's five or six different ways

to come up to become known from being

unknown to known so what are those it

could be coaching and a lot of people go

Chapter 3: Building an Audience and Speaking Engagements.)

up this way they try they try and go up

the coaching route but no one knows who

they are and how you distinguish

yourself between other coaches there's

books people become authors they write

their own book they come up to the

author outout there's speaking um people

come up to speak R and there's a lot of

people trying to speak everybody wants

to speak at everybody's events and how

you differentiate yourself so that's

really really hard number four is

podcasting it's what we're doing now

we're podcasting number five is through

um products or services in that Niche so

that podcasting I think is very there's

very less a lot less traffic there and I

think uh um Niche specific products in

that Niche are is very uh lot less

traffic there so we came up through we

knew what direction and what end goal we

wanted so we came up through first was

products or Services then we came out

with a podcast with that we had products

services and podcasting and then we

started doing education and now we're

kind of hitting all five of those things

all at the same time so it's only a

matter of time before you get you take

off so uh we're working on a book right

now and it's just one of those things

that kind of culminate into who you are

and what you do and you get there

through and you only need one of those

to be successful but if you do all five

eventually it all helps your your brand

and push p through the online

space that's good so high M was the

product uh so it was real estate first

interesting High m was a product that's

number one of the five ways uh for you

and when did speaking come in part of

the part of the strategy um it was it

was right when I did podcasting so a lot

of people that they always trying to

like speak on different stages and what

what value do you bring and who do you

know you bring so most time when people

ask you to speak they usually want you

to have your own audience at that point

so then you have the chicken and egg

problem well you want to build an

audience but people won't have you speak

because you don't have an audience so

the thing is is you create your own

audience so how do you create your own

audience so you do it through podcasting

which I kind of start at the same time

and number two is building your own

stage who says you can't build your own

stage and speak from your own stage no

one you make the rules so you make your

own stage you start speaking from your

own stage make your own podcast start

picking your own podcast and then people

were like okay he has his own audience

he's built his own stage he has his own

podcast let's bring him on now so I

recently I I've gotten more speaking

Chapter 4: Hosting Events and Networking.)

engagements over the last six months

than I have over the last three years so

it kind of

snowballs it kind of snowballs into that

larger thing and it's it's a long-term

game there's no shortcuts what happened

where you got more speaking engagements

in the last six months than you have in

the last few years what what did you do

difference so uh the target for this

conversation is that aspire in speaker

is that speaker looking to go to the

next level maybe they want to go

fulltime um consider themselves

professional speaker what are you

telling them I think it's figure out

what your value is um a lot of people

struggle with this and you got to figure

out what your value is and and and bring

it to that level so um recently it was a

culmination of time and I think time is

the biggest thing do something long

enough and you'll be known for it it's

just time so I did I've been doing this

for three years the hive mind education

kind of putting out information space

for a very long time and then we had a

big win and now the big win plus time

equals more

engagements so it's like it's like

everything kind of escalates as you as

time progresses and some people hit it

sooner than others I've seen people go

do amazing stuff in six months or a year

and everybody has their own scale of

time but you have to be

producing and looking at the long-term

outcome to get to that point and you

don't know when it's goingon to

hit beautiful this a whole Master

Class what about your high mind

conference and excuse me if that's not

the right name when did you start that

you talk about building your own stage

so I started doing that the first year I

started my business we started getting

uh people coming in and why are you even

doing that your first year I'm like I

don't know like I just want I want an

opportunity to provide and my people to

come together and my students to come

together so in what way do you do that

you do that at other people's events hey

everybody go to ABC's event and let's

let's let's have dinner there and shake

hands I'm going to be speaking there or

you just create your own and you don't

have to over complicate it you can go

ask you can network with people in the

area and find a venue um I just went to

an event in Houston uh contact in their

network has like a rooftop like a second

floor bar type thing so they get the bar

Revenue so they charge they charge them

1,500 bucks they had 100 people there we

came in and spoke for free and uh they

had a sponsor paid for the 1,500

bucks so you you can do that for free

locally snap it up for that one you make

it sound so easy man it's

not it's not a lot of it is just is

figur like us as entrepreneurs we have

to figure it out so if you want

something you got to figure it out you

got to figure out where the money comes

from uh if if the venue wants $5,000 you

go find five sponsors to give you a

thousand like you figure it out and then

where do you get speakers you ask around

who wants to speak most of the time

speakers will speak for free because

there's a lot of speakers out there

willing to speak they just don't have a

stage so if you put The Feelers out hey

I'll let you come speak for free boom as

long as they know they have value the

the the host knows they have value to

bring to Their audience they'll come

speak for free even if nobody even shows

up they'll come speak for the camera to

get more content that's something else I

learned one of my one of my stages I had

like 30 people show up just because we

did it out of state and we had no local

push there so people still came just cuz

we had a video camera and we were're cut

up in the reels in HD people will show

up just bottom maximizing every

opportunity absolutely because um it

it's not it's less about

the I mean you do want people to show up

and people have done like free stages

Chapter 5: Content Creation and Final Thoughts.)

and they charge them for an upsell like

I didn't I I never wanted to do like I

never I never sell at my events and some

people do there's different like stages

of this so some people they charge up

front and no selling which is kind of

the angle I went I charged up front to

kind of cover my cost and I would know I

wouldn't sell some people charge and

they sell they do both they try and

upsell you when you get to the event I'm

sure you've been to events like that and

then there's some events that will

they'll they'll do it free and then

they'll sell so you can do like any

different version of those to monetize

it sometimes they bring sponsors

sometimes they don't it depends on your

Venue and you're at Cost whenever you're

running an event and your speaker cost

because if you bring in high Lev

speakers you you see events that have

like oh they got Damon John and Robert

kosaki and all these different headline

speakers you're going to pay to get in

because they had to pay money to get

those speakers in um most of times I

know kosaki charges like

$200,000 for four hours you have to pay

for his flight hotel

and uh security so it's like $200,000 to

get him to speak at your event for four

hours he'll do a one hour keynote and

then he's there for three hours Q&A and

pictures and whatever so whenever you

see a headline speaker at an event

somebody had to pay for

that so it usually comes out of your

ticket

cost so my goal for this podcast is to

help more speakers get to that to that

level when they're not charging $200

we're charging 200 and you can run an

event like and you co-headline with them

and brand by association oo borrow the

credibility borrow their

credibility so it's it's getting on more

stages it's it's a lot of it is if you

can get headline speakers and find a way

to monetize it and pay them and this is

this comes down to like if you can

borrow their credibility and get on

stages and like oh I just saw Bruce Hill

with Robert kosaki in in in Houston okay

let's let's see what he does let's look

him up online they're going to Google

you they're going to check your

credibility and then they're going to

see oh let's see let's see let's see

what his video likes look online let's

see what value he brings and then like

okay boom let's ask him see if we'll

come on so a lot of times that host will

ask them to come on for free and then

certain speakers once you get to a

certain point you can start charging I

think this is where Roy's at Roy's that

I think he charges 510 Grand to speak

and you got to pay for his flight so

once you get to a certain point you can

start charging people to come on because

you have such high credibility and you

have such high value

I love it thank you for sharing on that

let me make sure we get the technical

questions in who's your ideal audience

who do who are you looking to get in

front of me um mostly I mean a lot of my

lot of my audiences are minorities in

some way shape or form um they're

interested in real estate um they may be

doing houses or other asset classes U

multif family storage um a lot of my

people they're interested in changing it

up they're looking for a change so we

introduce them into the land space and

how to find and uh monetize larger

opportunities because I think I I

mentioned this is like if you want to

make more money in business and life you

got to find a higher priced product to

sell I said the same thing yesterday

literally yesterday not metaphorically

not figuratively literally yesterday so

if they say hey we want to get into real

estate how do they get in touch with you

you can go to I I always make the joke

of follow the right rabbit but you go

through any my online platforms and just

click a link away this is one of the

things where like me as a consumer I

have I have my consumer brain and I have

my producer brain so when I'm producing

I always create a path that the consumer

needs to follow to find the end goal so

you as a consumer want to learn how to

become a producer go through people's

funnels to figure out how they became be

producers and you can literally copy and

use their methods including up to their

email and follow-up strategies and

implement it for yourself so like I

always i t I always go down people's

funnels to kind of see where it leads me

because if it's working for them it's

going to work for

you and for someone who's looking to

bring you on a speak at their conference

say maybe real estate focused conference

or Business Development how do they get

in touch with you um you can email me at

uh admin ADM

hmm. or you can just go down through one

one of the r holes find a way to to

contact me there's always a contact us

number there and it'll eventually come

up the ladder to me um in some way shape

or form and that's one of the things

where like I have one Central phone

number that you can text and somebody

will respond and it's like my personal

secretary that I have Vaas kind of

monitor that and it eventually makes it

way

up beautiful beautiful

man this was good I really appreciate

you coming on share and any last partner

words uh before we sign off yeah this is

going to be my quote

um you build your infamy off the content

you

create okay one more time you build your

infamy you build your own infamy off the

content you

create that's a good way to wrap it up

ladies and gentlemen remember one new

skill will change your life thanks

Daniel for coming on hey if you have any

deals you'd like to submit to The Hive

mine and our team go to Hive bc. it's

actually The Hive Buyers Club submit

your deals and we can hopefully dispose

your deal for you have a great day

[Music]

Ep 518: How To Build Online Credibility

Daniel Esteban Martinez