Ep 508: Social Equity

Transcript

this video we're going to talk about

having social equity and what the hell

is it because all you real estate clowns

only think about equity in your real

estate so let's talk about social Equity

[Music]

today so a lot of people they think the

only way to exchange values through

monetary

gain and that is the wrong way to do it

that's a terrible mistake it's a

terrible mistake and everybody wants to

extract Equity SL dollar out of every

transaction and they want Max Equity Max

Roi that's a terrible mistake Max

everything and they don't they don't

they don't understand social Equity so

Definition and Importance of Social Equity.): The hosts define social equity as building value through relationships and allies, rather than just financial transactions. They argue that this approach can lead to repeated business and long-term collaboration.

brief description what is social equity

and then we can cover like different

different examples of it did we just

make this word up or do it's just a real

term I don't know I don't know maybe

somebody Google I think we made a new

word it's like manufacturing happiness I

never heard that before we're coming up

with new terms all the time so and new

comps and new comps we do a lot of new

things that are new ground Breakers we

break grounds so social Equity is like

let's let's frame it like if you have

equity in a home or in a business right

yeah uh if you have a a a big property

with like a it's a mansion and you

remodel it it has a certain amount of

equity from the day you buy it you

remodel it and then you sell it or you

keep it as a rental y whatever happens

there's a certain amount of profit on

top of that asset but that's the only

way that people that are in real estate

they're neanderthals and they don't

think about that there's also social

Equity between people so friends Chris

Rood says allies you know better than

friends y but you have people in your

circle

that I don't want to say they owe you

something but they're but they owe you

something yeah however you want to say

like you've done you've done so much

good for them that now like they would

love to repay it yeah so it's it's it's

creating other person so a lot of people

it's and I think chis calls it allies so

he's trying to create allies to do more

business with because everybody wants

everybody wants to do one transaction

and I think the ability to understand

the social Equity part is you want to do

more business with more people over and

over again because you're you're always

having that relationship in place and

you can build and build a relationship

literally to Infinity but a lot of

people they do one transaction and this

is and this is with shortsightedness of

wholesalers I got 30 buyers

and and there's no offense to you guys

where you're at you're trying to make

Max profit but at some point you got to

understand the relationship between you

and that buyer and that buyer that you

have a relationship with could be your

lender in the future he could be he

could give you the business in the

future where you're managing his flips

he can give you so much more opportunity

than just he's buying that and

exchanging that one transaction over

that one time and that's

it I I think that if if you develop

relationships right I hate sayings right

because I'm not good at remembering them

because I don't need them right it's

like it's the The Ether of who I am so I

I hear it saying and I'm like ah deletes

all the words cuz I know what you're

saying yeah right but they say it's not

uh what you know it's who you know y

that is massive it's that's a massively

underrated context I guess I don't know

what it is if you have a valuable Rel

relationships it's worth more than all

the money on the planet yep because you

could send out a couple text messages

and make a 100 BS if you if you know the

right people send a couple text messages

and raise a 100 Bands raise a couple

hundred bands with a couple text raise a

million dollars with a text message made

you know so I want I want to cover a

first example so you can like everybody

has social Equity no matter if they're

in real estate or not whether they're

different relationships everybody has

social so we're going to cover different

examples of this and I want you to think

about every every one of these because

each one of these are building social

Equity if you if you build that

relationship with that person so first

one that comes to mind is uh our first

Example of Building Social Equity through Real Estate Deals.): They share a story of their first major subdividing deal which not only resulted in financial profit but also strengthened trust with the seller, leading to more business opportunities with favorable terms.

subdivide we ever did 107 Acres the

seller first seven figure deal we did

with owner financing $200,000 down you

heard the story go look it's a bunch

it's in a bunch of places but that

seller we did the deal we did what we

said we're going to do N9 months later

complete the deal we finish the deal

most people would end right there but no

seller comes back back I have 15 Acres

on the other side of town can you help

me Andy's like no no I don't I don't

have an experience in that it's

commercial land I don't know what I'm

doing and the seller pretty much forces

us he bends Anthony's arm behind his

back like you're going to do this

deal you're going to do this deal

whether you like it or not and gave us

amazing terms and we end up doing a deal

we're working that we're still working

that second deal with him and that's

social Equity we did such a good job

when we said what we were going to do

with that first transaction over

massively overd delivered massively

overd delivered he's like you're going

to do the second transaction whether you

like it or not you're going to do it

you're going to figure it out you're

going to take my multi-million dollar

property and you're going to do the

transaction with me well no I don't how

much time are you going to give me how

much time do you need like a year or two

okay okay that's totally different

conversation and we even told them we're

probably going to make multiple seven

figures on your property we're going to

make eight figures on this property and

he's like I don't care I don't care

you're going to do the deal and I want

you make money they like what okay I

tried to walk away you did multiple

times yeah multiple times so that's

that's that's social Equity with a

seller one another one that comes in

mind is social Equity with your

attorney attorney attorney is a good one

o this this is probably my favorite one

because I have a LoveHate relationship

with attorneys I think attorneys are uh

the the car salesman of the legal world

yeah they're like huers Fast talkers and

you got you got to kiss a couple frogs

they suck at their job yeah they're

they're cool guys to hang around they're

they're very knowledgeable they're very

wise but they're suckers man they're

like they'll try to get you we we've got

a we we've had a couple bad attorneys

yeah they're hurting for money so they

just hustle you super sell you on doing

the deal with them M I need a $10,000

cash they're cash poor I need a $10,000

retainer and then I'll let you know what

I need more and you're like what are you

doing what are you doing between now and

then I don't know I'll let you know

don't worry about that right now don't

worry about that I'll take care of it

yeah so attorneys their salesman too

they'll get you but but making friends

with a good attorney is very valuable

it's worth the waiting gold absolutely

they'll protect you 100% you should have

friends that are attorneys oh that's a

tweet if you're in business you should

have friends that are attorneys and we

heard this the other day your your your

business influence counselors attorneys

mentors they should be your friends they

should want to talk to you they should

want to provide value to your

conversation because they understand

your business the best literally I

talked to our attorney the other day we

needed a special contract and I AB andc

he's like all right well you should do

the ab andc he like I don't know how you

like you know what I want to do and how

I want to you make it legal you make it

legal and send it to me when you're done

and that was the conversation out my

attorney but he's like okay I got you

don't worry about it I'll send it I'll

send I did I did one to called Jeremy

and he was like why do you got to make

everything so difficult I'm like man I'm

just being creative dog you just keep me

out of prison and that's it so your

attorney is another one we're going to

jump we're going to go really quick on

this one so title company oh man you

better have some social Equity with your

title company you better have some

social Equity with Title Company Teresa

MTC shout out yeah MTC we have a video

coming out with her we recorded I had

the my title company of Texas in San

Antonio they cover all of Texas yeah we

had a pleasure of doing an episode with

her so that should be coming up before

this so if you check out a few episodes

in front of this that's there but my TP

company says they have saved

transactions that we were like yeah let

go some you see somebody pouring

gasoline all over it and they got the

match in their hand you're like just let

that whole deal burn to the ground okay

like no no no no I got this I'm like

don't got this yep she closes it all

right I like this this is good so they

they'll save you on a lot of different

things and they'll save you with sellers

too save your butt keep out of trouble

one thing they'll keep you out of

trouble they do it within the law and

they're going to protect you in a lot of

different ways a lot of times Title

Company should be smarter than you tit

100% 100% this is one of the things

where like real estate is easy when you

have the right people around you mhm you

have right attorney right Title Company

the right

uh team partner the right partner come

on down bro hop in man you're good when

you have the when you have the all the

right team around you in real estate it

becomes easy so your Title Company's

going to save your butt a lot of times

they're going to salvage they're going

to salvage deals they're going to save

deals that you you'll give up on and

they'll they'll save all that stuff like

we talk about a deal in that episode

with Teresa from MTC and she talks about

how we had a trouble transaction that

was 12 months long 13 months

long and they're just they they're they

you know we've had that pop te deal in

title for like a year and a half oh oh

18 months never

[Laughter]

mind so you're you're going to Title

Company please get a good one use them

over and over again build relationships

bring them Donuts send them flowers buy

them lunch you're building that social

Equity over and over again repeat

business yeah so something that we do is

we try to overd deliver as a business

model so this is not a marketing Ploy

right is who we really are if you invite

me over and you say hey can you bring a

turkey I'm going to bring two yeah right

if you say hey can I borrow 10 bucks for

gas I might give you 20 here's 20 so we

always overd deliver on everything like

if our lender has 100,000 coming back

right or a million coming back dude

let's try to give him 1.1 and Daniel's

like you're you're crazy I'm like all

right right so we try to just overpay

overd deliver over everything if we're

doing a deal with somebody and it's it

looks like it's not going so hot like

just keep our half

you know like don't worry about it so

we're always trying to give something

away and it's cool because we're not

doing it as a business employ like this

is like literally literally how we are

it's bu it's building social equity and

so social Equity but not as a business

model we just do it we're just cool

people imagine this everybody's trying

to pocket all the dollars they can

maximize maximize Roi they're they're

trying to roll that into the next deal

next opportunity now do the same thing

with your people and relationships if

you can maximize

the ability to create hey Anthony's a

cool dude he did he did me a solid one

time a year ago two years ago and then

now it builds Roi over time where now

he's like man I haven't talking to

Anthony in a while you know what I I in

fact owe him something I don't know what

I owe him but I owe him something so

then he's looking for an opportunity to

repay you back and it comes back tfold

depending on how long it takes what a

cool way to live right so let's say that

you're out there doing transaction ction

that are

sizable and you're giving a lot of it

away you give it away give away land

give away Acres we give away we gave

away a house to the last deal yeah

people are just like

uh it doesn't make sense as a business

model it's terrible business model

terrible don't this is not Financial

advice but the results May Vary if you

do it right without expectation ofing

you're not going to give so much that

you're like starving to death but if you

can give something away give it away and

Watch What Happens yeah trust me give

something away literally literally 20

minutes ago

Eric he's waving he left his bag at the

at the

Airbnb and they recorded a video while I

ran into the Airbnb I was about to walk

out the door and I'm like no no they did

this a solid I I got to I got to put it

back into the universe so I gave the

lady a 20 just for holding on to our bag

and not stealing from us you know but

not that she was meant to not that she's

bad person was going to steal from us

but I owe her just just pump a little

something out when it's not expected

it's unexpected she did it because that

was her job but I owe her $20 because

she

saved Eric from losing all his

videos yeah it was it's it's a cool way

to live you know not that it's like a

baller amount so I'm not trying to brag

but like if you give your if you give

your waiter like a 50 or $100 bill they

will cry and it's amazing because uh

it's to me it's very sad that nobody is

that generous right this person no one

appreciates this person is like your

personal slave they're bringing you Hot

Food cold water like just waiting on you

hand and foot like a slave and like

nobody ever thinks to give them $100

bill that's really sad and then you got

then you got the the the Tipping coach

who like oh they don't deserve a tip

they didn't do anything oh man I'll

fight somebody for not leaving a tip

like I would literally fight not cool

it's not impressive like yeah

understand it's really sad to treat

another human that way yeah it's it's

terrible so I think I think it's it's

different to you got you got to

understand like if you haven't been to

the

bottom you should have started from the

bottom now you're here you should have

started from the bottom because when you

start from the bottom you really

appreciate everything you appreciate

waking up in the morning without back

pain you appreciate going having eat and

having a good meal I mean we had we had

a great meal the first night we were

here and Anthony was like so

appreciative like man I shouldn't be

able to have a great appetizer

opportunity to spend with my family

having a gate stake with my partner and

my wife's here and my kids are here I

shouldn't be allowed to have this

opportunity but this is an amazing

experience and I'm enjoying right now

today I'm I'm eating a good meal and I I

feel like crying because uh there's

people around the planet that are not

having this experience Y and it it hurts

me man it does hurt me so so I can't

maybe I can't invite them to that same

dinner table but what if I could what if

you could yeah what if I could so if

you're out there find ways to create

General Advice on Building and Utilizing Social Equity.): Towards the end of the video, the hosts encourage viewers to create social equity in everyday interactions, not as a strategy but as a genuine practice of goodwill, emphasizing the long-term benefits of such an approach in business and personal life.

social Equity literally there's ways to

do it in everyday everyday in life with

your business partners your family your

friends don't do it as a business model

don't do it as a trick as a ploy just do

it as a way of living and watch your

happiness climb yeah if if and if you

believe in karma karma always comes back

and I think a lot of the reasons why

we're successful cuz we both live and

practice this daily and it always comes

back tenfold I think we mean Karma like

I'm Catholic right so we're Christians

but karma is like a that could be a

religious term or something or a

non-religious term but you push out good

and Good's going to come back that's it

that's it oh oh one more thing stop

saying manifesting I'm going to you're a

going to manifest nothing God's going to

give it to you God's grace is going to

give it to you when you're ready to

receive it yeah but you're not

manifesting manifesting means it's like

of from the self like you ain't doing

nothing that'll do it but but be ready

to receive it do good for others be a

good person as a business model and

things go freaking amazing you'll see

let us know how it works out but try it

out comment underneath this video if you

try this and it works comment underneath

the video and tell us let's talk about

it like subscribe do all that stuff if

you want to if not we hate you and we're

probably going to block you off

Facebook he's not I probably am he will

I won't all right guys see you soon

Ep 508: Social Equity

Daniel Esteban Martinez

Anthony Gaona